Hello Kitty is Kawaii – What is Kawaii?

Kawaii (lovable”, “cute”, or “adorable”) is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy and childlike, for example Hello Kitty 🙂

The rise of cuteness in Japanese culture emerged in the 1970s as part of a new style of writing. Many teenage girls began to write laterally using mechanical pencils. These pencils produced very fine lines, as opposed to traditional Japanese writing that varied in thickness and was vertical. The girls would also write in big, round characters and they added little pictures to their writing, such as hearts, stars, emoticon faces, and letters of the Latin alphabet.

These pictures would be inserted randomly and made the writing difficult to read. As a result, this writing style caused a lot of controversy and was banned in many schools. During the 1980s, however, this new “cute” writing was adopted by magazines and comics and was put onto packaging and advertising.

Because of this growing trend, companies such as Sanrio came out with merchandise like Hello Kitty. Hello Kitty was an immediate success and the obsession with cute continued to progress in other areas as well. The market for cute merchandise in Japan used to be driven by Japanese girls between 15 and 18 years old. No longer limited to teenagers, the spread of making things as cute as possible, even common household items, is embraced by people of all ages.

Taken from: https://en.wikipedia.org/wiki/Kawaii

 

New In! Hello Kitty Wallet – Enamel Black & Pink Kitty

Gorgeous black wallet with attractive hot pink cut out Hello Kitty face design. This handy wallet allows you to carry your cards, coins and notes with ease. Featuring space for up to six cards, notes compartment and secure, press stud coin pocket, there is no better way to keep your money safe. (H) 13 x (W) 11 x (D) 2 cm

 

 

 

New In! Hello Kitty Coin Purse – Enamel Black & Pink Kitty

Gorgeous black coin purse, featuring Hello Kitty’s face in a hot pink cut out design. This cute round purse is an ideal place to store your rainy day fund and will fit into almost any bag or pocket! With easily accessible zip opening and cute Hello Kitty branding on the back, you will be able to shop in style wherever you go! (H) 9 x (W) 9 x (D) 3cm

Hello Kitty Coin Purse – Enamel Black & Pink Kitty

Pop over to the Dizzy Pink shop today to have a look 🙂

New In! Hello Kitty Mascot Keychain Phone Charm – x3 New Designs

We now have in stock cute Hello Kitty Keychains / phone charms (However you would like to use them). There are 3 new designs for you to collect:

Hello Kitty Mascot Keychain Phone Charm – Pink Dress Waving

 

 

 

 

Pop over to the Dizzy Pink shop today to have a look at them all 🙂

Hello Kitty – The early years

Shortly after her creation in 1974, the first Hello Kitty product, a vinyl coin purse, was introduced by Sanrio.

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Original Hello Kitty coin purse from 1974

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Hello Kitty sold well after the 1974 launch, and Sanrio’s sales increased seven times. Hello Kitty was originally marketed only towards a child and preteen audience. In the 1990s, the target market for Hello Kitty was broadened to include teens and adults as a retro brand. Marketed to those who could not get Hello Kitty merchandise as children, or who fondly remember items they had, Sanrio began selling Hello Kitty branded products such as purses and laptops. The 1994–1996 Face series was the first to be designed for a more mature appeal.

According to Sanrio, in 1999 Hello Kitty appeared on 12,000 different products yearly. By 2008, Hello Kitty was responsible for half of Sanrio’s $1 billion revenue and there were over 50,000 different Hello Kitty branded products in more than 60 countries.

Hello Kitty and Mimmy celebrated their 40th Anniversary on 1 November 2014. The “Arigato Everyone Birthday Celebration” took place in Sanrio Puroland in Tokyo for several days.

Source: https://en.wikipedia.org/wiki/Hello_Kitty

A perfect Hello Kitty charm for Valentines Day

A charm is the perfect gift for Valentines day, so give the one you love a small token that they can keep with them at all times.

Hello Kitty Charm in Heart Gift Tin

This cute charm will look wonderful attached to a mobile phone or keyring. The clip also means it is a perfect size to add as a charm for a necklace, bracelet or zip. Presented in a heart shaped box, the charm Size (H) 2 x (W) 1 x (D) 1cm.

 

 

 

 

 

 

 

 

For more Hello Kitty gifts and goodies pop over to the Dizzy Pink shop today to have a look 🙂